8 Comments

Lucas. Thanks for sharing this take on the subject. Our profession needs more conversation like this. If more architects chose a niche, then there would be more happy and compensated architects, and there would really be more work for everyone! Hope to catch up soon! Keep up the great work.

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Thanks Kurt. I appreciate your thoughts and support!

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Great post. Happy to be a reader.

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Thank you Michael!

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Brilliant and very concise, well-written insights, Lucas!

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Thanks John. I appreciate your kind words.

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Thanks for sharing the Context & Clarity video with Seth Godin.

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Of course. It was great content! I've been following Seth for years and it was great to hear him talk specifically about architecture and design businesses

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