Lucas. Thanks for sharing this take on the subject. Our profession needs more conversation like this. If more architects chose a niche, then there would be more happy and compensated architects, and there would really be more work for everyone! Hope to catch up soon! Keep up the great work.

Great post. Happy to be a reader.

Brilliant and very concise, well-written insights, Lucas!

Thanks for sharing the Context & Clarity video with Seth Godin.