A recent post on Seth Godin's blog resonated with my frustration with the common business of architecture and design: We don’t pay surgeons by the hour. And if the person who cuts the lawn shows up with a very fast riding mower, we don’t insist on paying less because they didn’t have to work as hard.
Sell Results, not time. Don't charge by the hour.
Sell Results, not time. Don't charge by the…
Sell Results, not time. Don't charge by the hour.
A recent post on Seth Godin's blog resonated with my frustration with the common business of architecture and design: We don’t pay surgeons by the hour. And if the person who cuts the lawn shows up with a very fast riding mower, we don’t insist on paying less because they didn’t have to work as hard.